MB Bank (Military Commercial Joint Stock Bank) is currently among the top 5 largest and most reputable banks in Vietnam, often ranking 2nd-3rd among joint-stock commercial banks thanks to its advantages in asset size, digital transformation, and high business efficiency.
The problem
MB Bank faced several constraints:
- Customer data could not be transferred to external cloud systems due to security and compliance policies.
- Sales and Marketing teams could not extract timely, strategic insights from on-premise data.
- The Data Analytics (DA) team carried the burden of generating reports and cross-departmental analysis manually.
- Non-technical business users depended heavily on technical teams for dashboard creation and performance reporting.
The bank required an AI solution that was:
- Fully on-premise
- Compliant with internal governance standards
- Non-hallucinating and based strictly on verified data
- Scalable nationwide
What we built
CoderPush prioritized an on-premise architecture that kept customer data inside MB Bank’s infrastructure while giving Sales and Marketing teams faster access to governed analytics.
Engineering shape
- AI Strategy for Sales & Marketing
- On-Premise AI Analytics Deployment
- Real-Time Analytics & Insight Automation
- Governance-Aligned AI Implementation
- AI product development in Vietnam
Result
- Nationwide deployment across MB Bank
- Enabled Sales & Marketing departments to operationalize AI-driven insights without violating compliance constraints